> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ouraicalling.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Reseller dashboard

> Read the KPI tiles, usage charts, and margin and profit tables on your white-label admin landing page

**Tenant Admin → Dashboard** is the first page you see in your white-label admin console — a live summary of your resale business across every customer workspace. Pick the last 7, 30, or 90 days, or a custom range. Activity figures and the charts follow that selection; running totals such as total users, active subscriptions, and estimated MRR always show the current state.

<Note>
  A short setup checklist appears above the KPIs until you finish initial setup — branding, connecting your domain, completing Stripe onboarding, creating a plan, and configuring SMTP — then it disappears.
</Note>

## KPI tiles

| Tile                     | What it counts                                                                                                |
| ------------------------ | ------------------------------------------------------------------------------------------------------------- |
| Total users              | Customer workspaces on your domain in total, and how many were created in the selected period                 |
| Active subscriptions     | Subscriptions currently active or in trial, and the share of your customers that represents                   |
| New subscriptions        | Subscriptions started during the selected period                                                              |
| Avg revenue / subscriber | Estimated MRR divided by active subscriptions                                                                 |
| Minutes spent            | Call minutes used by your customers, with the change from the prior period                                    |
| Credits spent            | Credits spent on calls, email, knowledge-base imports, and add-on fees, with the change from the prior period |
| Estimated MRR            | Monthly recurring revenue implied by currently active subscriptions                                           |
| Annual run rate          | Estimated MRR × 12                                                                                            |
| Assistants               | Total assistants across your customers, and how many are new this period                                      |
| Voice calls              | Voice conversations — phone, WhatsApp voice, and web calls — with the change from the prior period            |
| WhatsApp messages        | WhatsApp messages sent and received                                                                           |
| SMS sent                 | SMS messages in the period, inbound and outbound, with the change from the prior period                       |
| Web chats                | Web-widget text chat conversations, with the change from the prior period                                     |
| API chats                | Conversations started through the REST API or MCP                                                             |
| Emails                   | Emails sent and received, with the change from the prior period                                               |
| Campaigns                | All campaigns across your customer workspaces, not only those created in the period                           |

**Estimated MRR** is the monthly recurring revenue implied by your customers' currently active subscriptions, trials included — a projection, not a guarantee of what you'll actually collect, since it doesn't account for failed payments, cancellations, or proration. **Annual run rate** is that figure × 12.

WhatsApp messages and API chats currently show as **Not available yet**.

## Calls and minutes

A daily chart plots calls — web widget conversations included — against total call minutes across every customer workspace, for the selected period. Use it to spot a usage trend early.

## Subscriptions by plan and engagement

A donut chart breaks active subscriptions down by plan. Beside it, engagement rings show what share of your customers hold an active plan and what share actually used the service in the period, plus an overall figure that averages the two.

## Leaderboards and recent activity

Five tables sit below the charts: customers running low on credits, top-spending customers, usage per customer, the most recently created assistants, and your newest customers. Use them to spot who needs a top-up reminder or a follow-up.

## Subscription margin per plan

For each of your plans, this table compares the monthly price against what the plan's included minutes cost you at your platform minute rate, and shows the resulting margin. A plan that costs you more than it brings in is flagged. The same cost and margin figures appear on each plan's own card on the [Plans & limits](/admin/plans-and-limits) page.

## Profit per month

Month by month over roughly the last year, this table subtracts what your customers' call minutes cost you from your subscription revenue, and shows the minutes behind that cost. It is the running check on whether the resale business is profitable, not only growing.

See also [White-label workspaces](/admin/tenants-and-whitelabel) for customer and domain management, and [Plans & limits](/admin/plans-and-limits) for the plans these figures are measured against.