> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ouraicalling.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing integrations

> Configure GA4, Meta, Google Ads and Microsoft UET on a white-label domain.

Marketing integrations attach first-party analytics and ad pixels to a
**verified custom domain**. They live on the reseller workspace and apply to
every customer who signs in on that host. Customer workspaces do not have
their own pixels.

Platform pixels never fire on a white-label host.

## Where to configure

* Platform domain: **Admin → Settings → Marketing**
* White-label domain: **Tenant Admin → Settings → Marketing**

Raw **Custom scripts** remain available for extra tags. Conversion API tokens
(Meta CAPI, GA4 Measurement Protocol) are stored separately and never returned
in public branding or API responses — only a `*_set` flag.

## Events

| Event            | When                                                | Ads primary     |
| ---------------- | --------------------------------------------------- | --------------- |
| `generate_lead`  | Demo / enterprise / ROI forms on the marketing site | Yes             |
| `sign_up`        | Successful registration                             | Yes             |
| `begin_checkout` | Plan checkout started                               | No              |
| `purchase`       | Paid Stripe checkout                                | Yes (EUR value) |

Client and server events share the same `event_id` so Pixel + CAPI and GA4
browser + Measurement Protocol deduplicate.

## API and MCP

* `GET /api/v1/settings/marketing` / `PUT /api/v1/settings/marketing`
* MCP `get_marketing_integrations` / `update_marketing_integrations`

Requires white-label access and `settings:read` / `settings:write`.